Today I have the honour of announcing some rather splendid news. For a year and a half this blog has provided a happy home for my musings (and hopefully will continue to do so for many more years), but the time has come to extend my reach to pastures new. Much to my delight, a request for a regular monthly column has been received from a publication of particular note in the marketing world. I speak specifically of that renowned journal of modern media and marketing: The Drum.
For my UK readers, this bombshell will no doubt be received as a severe shock. The Drum?! Really?!!! Indeed it is true, however much you may be inclined to doubt it. A jolt of this nature can, of course, leave the nerves somewhat frayed. Best ring the bell for a restorative or two, and then retire to a darkened room for a lie-down till your sinews are back to full strength.
For my other readers, specifically those unlucky enough not to live in this blessed plot known as the United Kingdom, the Drum may not be quite as familiar. The drum is ready eagerly by a world-wide audience, but the world is a frightfully enormous place. What I mean to say is, the shadow The Drum casts across foreign lands still has room to grow. Please take it as read that this is a spectacular coup, raise one's eyebrows in mild consternation, and ring for the aforementioned restoratives anyway. Mopping the brow with a handkerchief is also a good effect, I find.
One might wonder why an upstanding periodical such as The Drum would make such a bold, unprecedented move. Let us hear from the source itself, specifically the Drum's Opinion Editor, Cameron Clarke:
"We were very impressed by the reaction to Mark Etingchap's recent guest opinion piece on the Drum website. Within 48 hours it had received in excess of 1,000 pageviews, and I know from speaking to our in-house social chapette that it also received an awful lot of shares across Twitter and Facebook. Readers of The Drum obviously have much stronger constitutions than we ever suspected.
"Offering Mr Etingchap a monthly slot on The Drum was therefore a straightforward decision. And besides, as a leading marketing publication in the United Kingdom, with a growing world-wide readership, we figured we can take the hit if it goes wrong. I was delighted when he agreed to our offer (especially as our news editor Stephen Lepitak offered me generous odds that he wouldn't) and we at The Drum are looking forward to a long, relatively trouble-free relationship."Crikey!
Bracing stuff, isn't it chaps? Let's not linger any longer than necessary, though. Here, with my opening salvo upon the unsuspecting readers of The Drum, is my first monthly column: Brands - it's time to stop being faceless and start showing character on social media.